What is cross-channel marketing?
Short Answer: It’s the most cost-effective way for businesses and nonprofits to achieve true 1:1 marketing across multiple media.
Detailed Answer: Cross-channel marketing is an integrated communication strategy that distributes a unified, brand-consistent message to a segmented audience across mixed media and at multiple contact points.
Why cross-channel marketing?
When you integrate email, direct mail, web, and video into an interactive marketing campaign, you make it more likely that your message will be heard. What’s more, you allow your audience to choose how to continue their conversation with you. As communication technology has evolved, we’ve seen that people develop unique preferences for how they use it. Some of us are persuaded by a printed piece. Others prefer video. Still others may be drawn to a more detailed message on the web. When you limit your message to one mode of communication, you limit the potential for audience exposure and you minimize the number of options your audience has to respond.
Why AIM?
Quick confession: we didn’t invent cross-channel marketing. Instead, we studied it, became experts on how and why it works, then set about making it attainable for our clients. Before AIM, personalized, interactive, cross-channel marketing was reserved for powerful corporations and large agencies. Now PGI has put that same power in reach for the small-to-mid-sized businesses and nonprofits we work with every day.
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